About Us
The future of beauty is more than makeup.
Fluff was created in 2018 as an antidote to the current beauty industry narrative, for anyone who thinks that the world doesn't need more products, just better products, andΒ responsible, transparent messaging.
Founded in Melbourne, Australia, Fluff ships our refillable Cloud Compacts around the world, for anyone who wants natural, vegan ingredients and refillable, plastic-free packaging without animal testing.
We believe that it's ok to feel more with makeup, so long as you don't feel less without it.Β Our products are all about keeping it simple: good for your skin, your thoughts, and the planet.
Join our movement.
Fluff was founded byΒ Erika GeraertsΒ who has spent 10 years in the beauty industry and thinks that makeup is great, but not essential, and that the idea of skincare and makeup as a form of self expression, and taking care of oneself is a beautiful thing that should be celebrated, never exploited.
Our podcast, Pretty Hard is all about discussing what we feel when we think about our relationship to beauty: what we've been and are currently influenced by, what we're trying to change, and finally how hard it is to run (and consume) a beauty brand in today's digital age. ListenΒ here.
We want to talk about our issues with the industry, and hear your own. Instead of telling people what to think and how to do things, we ask, what are you thinking? With your help, we created a magazine and our Issues platform. Read submissionsΒ here. We're always looking for contributors, so please DM or email us.
Fluff is:Β
100% Vegan (No Lanolin, No Beeswax, No Wool, No Carmine). We are committed to no Palm-Oil (Sourcing natural alternatives or RSPO where traceable), We use refillable & recyclable packaging.
We hold ourselves accountable for responsible messaging and diversity & inclusion of the BIPOC & LGBTQI communities.
Fluff has donated to and supported the following organisations: The Orangutan Project, Black Lives Matter, The Stand With Asians American Fund, Common Ground Australia, Change the Record, and the Balu Blue Foundation.
We acknowledge the Traditional Owners of our land on which we live and operate as a business, the Boon Wurrung and Woiwurrung (Wurundjeri) peoples of the Kulin Nation, and their connections to land, sea and community. We pay our respect to their elders past, present and future, to all Aboriginal and Torres Strait Islander peoples today. Always was, always will be.
