Fluff: Beauty Editorial

  1. Indie Brands vs Celebrity Brands

    by Erika Geraerts

    Is there any chance of survival? It’s a celebrities D2C world, and indie brands are just dying in it. Let’s be honest. Every second day I open Ins...
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  2. Reflections on beauty, ageing, and intervening.

    by Erika Geraerts

    Recently I’ve found myself in more conversations than I’d like, both in the industry and with friends around beauty, ageing… and botox. We’re lite...
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  3. Is your lip balm good for you?

    by Erika Geraerts

    PSA: Not all lip balms are created equal. In the world of lip care there are of course products which are beneficial for your lips, while unfortunately there are others that might actually be doing more harm than good. How do you know? What do you look out for?
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  4. Minimise your makeup routine & lower your environmental footprint.

    by Erika Geraerts

    In a world increasingly focused on environmental consciousness, it makes sense that we’re not only rethinking purchase decisions like food or fashion, but also rethinking our beauty routines and making conscious choices to reduce our ecological impact. The important thing here, is not to overthink it.
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  5. How to Contour (A guide)

    by Erika Geraerts

    If you’re like us, contouring is a scary word that evokes images from Instagram that we definitely do not want to see (or be). Luckily that era a...
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  6. Our Top 3 'Essential' Makeup Products.

    by Erika Geraerts

    Look, we're talking about makeup here - it's not essential. But it can be fun. Refillable Compacts, Vegan, Cruelty-free Formulas, Naturally Casua...
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